About Us

Who We Are
Cloisvie® was founded by Emma Caldwell — a craft enthusiast from Seattle, USA, and a former creative director at an advertising agency. Years of fast-paced work left Emma physically and mentally drained, until during a trip she stumbled upon punch needle embroidery. The gentle stitching, soft textures, and unhurried rhythm brought her a sense of peace and focus she hadn’t felt in years.

Our Mission
At Cloisvie®, our mission is to bring calm, joy, and a sense of accomplishment through the creative process of punch needle embroidery. Whether you’re a beginner, an experienced crafter, or someone looking to spend quality time with family, our DIY kits invite you to slow down, relieve stress, and experience the healing power of handmade art.

Our Story
While learning punch needle, Emma not only rediscovered the joy of creating but also realized how this craft could bring warmth and beauty into the home. She once stitched cartoon patterns with her niece and found that the child could stay fully immersed for hours, quietly creating. This made Emma realize that punch needle is not only for adults but can also help children develop focus and a sense of achievement. She founded Cloisvie® with the hope of sharing this warm, creative experience with more families.

Our Values

     Family Bonding – Simple stitches make it easy for both adults and children to join in, creating lasting memories together.

     Stress Relief – The repetitive rhythm of stitching calms the mind and helps ease daily anxiety.

     Home Décor Beauty – Finished pieces are both works of art and charming additions to your living space.

     Portable Creativity – No large workspace or complicated tools needed; just yarn, a needle, and your imagination.

Why Choose Us?

     Premium fabrics and needles, perfect for long hours of crafting

     Clear, detailed instructions to help even complete beginners get started quickly

     Exclusive original designs that blend modern aesthetics with cozy warmth

     Friendly, patient customer support to guide you through every project

At Cloisvie®, we believe every handmade creation is a gentle gift — for yourself and for your loved ones.